Originally Posted by
darkliefSG
I'm just seeing this. I wasn't aware that financials were posted, it's great that this is transparent for the community, even more reason to support the EMU.
Just a few observations about ******/Lucas:
I live and work in the SF Bay Area, and have worked in the Gaming industry here. I have a few friends at LA, ******, as well as a number of other shops big and small. My observation is that no news from ****** is probably good news for the project. ****** understands a few things, one is that in the acquisition they also acquired a bunch of various communities of, sometimes rabid, SW fans. They also understand that leaving those communities alone, and in many cases actually supporting their efforts either overtly or though omission is in their best interest. Every SW fan is a potential paying customer for ****** and they know that.
You are not dealing with SOE here, of any organization ****** understands two things better than any entertainment company that has ever existed a) Marketing and b) How to extract money from its consumers. This isn't a slam on them, if anything its a compliment, it's something they are really good at (if you have children you probably already know this). That said they also understand the downstream consequences of snuffing out a community driven project like SWGemu, because those community members are probably involved in other non-game SW communities (501'st is a great example of this) so any action taken has exponential downstream consequences.
If there is anything the Gaming industry learned from the handling of SWG by SOE it's the impact of exponential downstream consequences on the bottom line. SOE is barely recovering from this hit to their reputation still 10 years on, at least here it is in the epicenter of where games are born and developed. Things like "Don't pull a Smedly on your community" are still heard in conference rooms here. And there are devs that flat out refuse to work at shops with bad reputations around Gaming communities.
****** wants no part of a marketing nightmare like that. They understand marketing and money and avoid any bad publicity like the plague, any action against a SW community would be viewed very negatively by SW fans and the industry here, which is something they definitely can't afford, given their game production efforts here.
So my observation is no news is probably good news, they know economic goodwill means you will probably go see the next ****** SW film and continue to take your Family to ******land and buy SW related ****** merch. And this for them has way more upside than attempting to snuff out a community driven project of passionate SW fans.
Just my 2 credits
