I offer this will all sincerity and humility:
If you are truly not worried about the impact this may have (is having) on your player base, you would be well advised to seek advise from others in customer service/communications industries. I have a lot of contact with a couple of these folks who either play or have played this and other MMOs. Some outcomes of the decisions being made have potential serious long-term consequences that do not appear to be factored in, at least from visible indicators.
Again, I offer this with humility, as someone in a customer service industry with contacts as mentioned. No offense or hostile criticism intended.