We will roll with this slowly, in the begining it will be about automated checks, emailing people when they show up on a new IP. Much like WoW and other games will do when you're moving your account around. It'll help with people who get accounts stolen etc.
I happen to work for one of the same types of companies! And I traveled 100k miles this year already! I'm going to be a live tester myself and the everyone can laugh at me every time the system bans me!
Again we will roll this out slowly, we are deploying the tools now and you will always have the option to ask for an exception. But as Lolindr says this is a major pain for everyone in game and on staff. We must make it better for everyone involved. We will be leveraging new machine learning based detection technology and we will develop more of our own tech to make this easier for everyone.