5 eastern is a little soon. a lot of people don't get off work untill 5 and thats not even counting central, Mid, and Pacific people, I'd say Later at night on Weekdays around 8 or 9 or on weekends
So all the people in central, mid and pacific matter more than those in the LATE european time zones or the people who don't want to be awake on weekdays tille 1am?. Support for the Sunday time: more europeans were able to attend as well..